Digital marketing is the most convenient and result-oriented form of marketing today. With the increased use of digital devices worldwide, the scope of digital marketing has increased further. The pandemic boosted this by increasing the average time a person spends on electronic devices.
LinkedIn reports suggest that companies spend around 5 to 15% of their revenue on digital marketing campaigns to maintain a strong presence among competitors in the marketplace. The job market for digital marketing is booming in countries like the U.K., Canada, and the U.S., where there is an increased dependence on online platforms.
With digital marketing set to be the highest-paying career by 2030, let’s look in detail at the job market for digital marketing jobs in Canada.
1. Digital Marketing Jobs In Canada
According to Datareportal, the internet penetration rate in Canada will be 96.5% in 2022. Many users depend on the internet and electronic devices for their shopping and several other needs, making it convenient for companies to use digital marketing strategies to market their products. These numbers indicate how an effective digital marketing campaign can boost the growth of a brand and product.
The enormous possibilities for digital marketing have inspired companies to invest a good sum in these strategies. This asks for more employees skilled in using digital marketing tools and curating ideas. Statista reports suggest that online advertisement spending in Canada will grow by 11% in 2022. All these indicate the growing job market for digital marketers in Canada.
2. Career Opportunities In Digital Marketing
With the right qualifications and skills, you can find plenty of job opportunities in the digital marketing industry in Canada. The job roles in this industry range from entry-level to senior marketing positions. Here are a few popular job opportunities in the digital marketing industry.
a. Digital marketing managers
As a digital marketing manager must supervise the activities of the digital marketing teams and set goals for them while also communicating with the clients. A digital marketing manager earns around $67,774 annually.
b. SEO Specialist
A Search Engine Optimization specialist finds and filters keywords that have the most search volume in search engines to improve the visibility of a page or website. An SEO specialist earns an average annual salary of $57,001.
c. Search Engine Marketer
A Search Engine Marketer takes care of the paid advertising campaigns in various search engines. You have to ensure that the ad reaches the target audience while searching relevant keywords on the web. An SEM specialist earns a salary of $52,612 annually.
d. Content writer
A content writer must produce write-ups incorporating the keywords provided by the SEO team to rank the content higher on search engines organically. A content writer earns an annual salary of $53,987.
The digital marketing industry provides several opportunities and promises career growth. The nature of the work is also flexible and remote.
If you wish to enjoy the benefits of working in this booming industry, choose a diploma or degree program in digital marketing today.