In today’s world, marketing and survival are interlinked. Be it a conglomerate or a bootstrapped startup. Marketing is the only thing that helps a business to move forward.
However, as an art, marketing has changed substantially from the monopolistic era. Consumers did not have much choice, and companies did not work to understand the consumers’ preferences and needs. Businesses were product-centric, and customers were a by-product of product designing.
Move to 2020, and consumers live in a world that encourages competition, creativity, and box solutions. Both big and small businesses have been continuously wracking their brains to develop unique concepts that they expect will give them an upper hand.
If there is something that has borne the biggest brunt of the change, it’s marketing. New concepts and newer techniques make life difficult for those who are not flexible enough to adapt to the industry’s changing requirements.
When it comes to deciding the right marketing mix to please consumers across the table, every industry is creating its strategies to stand the test of time. The real estate industry, for example, makes use of the real estate marketing strategies that seem to work for them.
Whatever your industry, there is one thing that is the new normal – translating the marketing mix into a digital space. If you are still clueless about what all of these means, this is the ultimate guide that can simplify you. Read on to know more.
Table of Contents
1. Four Key Benefits of Using the Digital Space to Market Your Business
Do you know why businesses are going gaga while leveraging the digital space to reach more consumers? The following are the top reasons that are driving the growth.
a) It is Powerful
Digital marketing reaches users faster than traditional marketing. It helps in forming opinions. Imagine a user is browsing through the Facebook news feed, and they suddenly find your well-designed video that instantly captures their attention.
While they may not make a purchase decision in the first instance, if you provide them with more such content over a while, they will associate themselves with your brand. This association can strengthen your position when they consider making a purchase decision.
b) It is Cost-Effective
If you compare digital marketing costs with the loss of traditional marketing, you will never go for conventional marketing again. As companies try to come out of the disruptions caused by COVID-19, the money you can save by relying on digital marketing can be used on other well-meaning purposes.
c) It is Measurable
Analyzing your marketing campaigns’ effectiveness can be a monumental task if you rely on traditional marketing methods.
First, you have to hire people who are adept at measuring the RoI. Second, they will need logistics support to execute the task. Third, all of these can consume more time, thereby delaying the process of marketing.
Most digital marketing platforms and software offer you the facility to perform a quick scan to access all data that matters. As you get flawless real-time data, customizing your marketing strategy can become easier.
d) It Can Help You Reach More People
Social media websites are becoming larger and better by the day. No other method of customer outreach can match the potential of digital marketing.
If marketing through social media is on your mind, social media websites like Facebook, Instagram, Snapchat, LinkedIn, and YouTube can get it sorted for you.
Now that you know why you need to leverage the digital space’s amazing potential to enhance your bottom line let’s move to find out the best way you can do it.
Four Things You Should Consider to Translate Your Marketing Mix Into the Digital Space
When it is about utilizing the digital space for promoting your business, two things drive the most revenue – video, and content.
2. The following are a few time-tested strategies that can guarantee a quality audience.
a) Create Videos That are Short and Crisp
Today’s audience doesn’t like long stories that take more time to reach the crux. The best brands publish videos that are no more than 2 minutes long, and every second the viewer spends on it is worth the purpose.
While creating the best video, you must also keep in mind that the sole purpose of a video is to generate revenue by turning viewers into customers. Here, SEO plays a major role. SEO determines the visibility of your video ad.
Two things that can set you off to a good start are a keyword-rich and catchy video title (that automatically improves its visibility) and keyword-filled descriptions. The tags you use can also affect the viewership.
b) Decide the Right Theme
Viewers prefer brands that have a theme, which resonates with their preferences and interests. Imagine you are marketing a luxury car and show a model that resembles more like an economy car owner than someone whose character reflects the qualities that are expected from a luxury car owner.
By selecting a theme that reflects your audience’s nature and preferences, you can expect to retain their attention and expect them to come back to you for more such relevant video content.
c) Rely on a Presentation Software
The art of video marketing has changed for the better. What required many expert hands previously is done by software now. The most useful role of the software is that it’s intuitive, which factors in the ever-changing dynamics of video marketing and makes the complex task of video creation an easy affair.
A video presentation software allows you to devise a foolproof marketing plan, improve analytics, and deploy flexible marketing strategies that can withstand even the toughest disruptions like COVID-19.
d) Prepare a Robust Content Marketing Strategy | Translate Your Marketing Mix Into A Digital Space
You have spent considerable resources and hired the best talents to create a marketing plan. But all those efforts suddenly seem to bear no fruits, prompting you to reconsider your strategies. Worry no more, as a content marketing strategy is all you need to succeed.
Once your customers associate with your brand through the videos, it’s time to take them to your website with content to make them feel motivated to engage with you. Research what appeals to your viewers and readers’ taste to craft unique content that is bang on target. Once you have captured your viewers’ attention with video and web content, the process of customer acquisition will be easier than you imagine.
3. Conclusion | Translate Your Marketing Mix Into A Digital Space
If you continue viewing at growing your business to a wider audience and saving money, then marketing through the digital space can be the best thing you have ever done.