Videos dominate marketing strategies. People watch videos that are eye-catching and engaging. Thus, the success of your campaign can be attributed to the quality of the videos you produce. Thankfully, you don’t necessarily need a professional degree to try your hands at video making.
The internet has introduced various video editing tools like the promo video maker that comes handy at different video making stages.
It is more desirable to have a check on video marketing trends. By optimizing your video marketing strategies, you can reach a larger audience and generate more audience engagement.
We have attempted to compile a list of the top 12 video marketing trends that will help you plan your upcoming video campaigns with more clarity through this blog.
The trends in Video Marketing for 2020 are as follows:
Table of Contents
1. Continue To Connect Virtually Through Live Video Streaming
Live videos are not a new thing; they have been in use for a while now. However, this version of streaming has evolved and is being readily accepted by the audience. This is a more conversational style of communication, and the brand gets to learn about the audiences’ preferences almost instantly. Almost all social media platforms have live streaming options. It is prevalent on Instagram.
Going live is an excellent way to keep in touch with your followers in real-time and break the imaginary plastic wall between the brand and its audience. This two-way communication builds rapport and goodwill and takes you one step closer to achieving your marketing objectives.
2. Video Ads To Promote Sales
Video ads present an opportunity to be innovative and promote the brand while satisfying the customer’s curiosity. Video Ads establish brand recall. Video ads offer the audience a chance to learn more about the product or service and even make an instant purchase.
These attention-grabbing video commercials make shopping convenient and less time-consuming. Hence, brands can record an increase in Return On Investment by linking digital video ads.
3. 360 Degree Videos Gain Popularity
Interactive 360 Degree videos provide a surprise element to the users. The concept of Augmented Reality (AR) or Virtual Reality (VR) has become quite popular on social media and gives marketers yet another chance to interact and impress the audience. Through this innovative medium, brands can provide the audience with a sneak-peak of an event, location, or product.
This is especially popular with brands that are in the business of selling real estate or vacation packages. Imagine browsing through a well-furnished luxurious apartment and ticking off the boxes on the checklist as audiences scroll through their future dream home ‘virtually.’
4. Make The Most Of Vlogging
For marketers, it is a newly discovered way to influence a large number or customers. Many brands even allocate a certain amount of advertising spends on vlogging, as the message reaches the audience by watching his favorite Vlogger and getting entertained at the same time.
While Blogs aim to educate the audience through written articles, Vlogs are video-based blogs that are popular on YouTube. Vlogs allow people like ‘you and me’ to share their opinions and experiences to go viral.
Many vlogging communities have emerged on social media, and they cater to different topics that would be of interest to the viewers. Brands can partner with popular independent vloggers to promote their products in the form of Instagram stories, and it can help to increase Instagram followers as well.
5. Meet Your Stakeholders Virtually
With the travel restrictions imposed, companies are resorting to virtual meetings. Google Hangouts and Zoom are popular virtual meeting platforms that can accommodate many participants. These tools are inexpensive, easily downloadable, and compatible with most devices.
Brands can make the utmost use of this by holding sales pitches and product demos online and inviting a group of participants to attend it virtually.
6. Optimizing Searchability of Video Content
Google has upgraded its AI to feature videos at the top of organic searches for mobile and desktop versions. The video content will also incorporate the autopay feature on the search result page presented by Google.
Therefore, brand marketers cannot do away with making videos fit for Search Engine Optimisation. Every video should use appropriate keywords in the title, descriptions, and meta tags to optimize its searchability.
7. Branded Video Tutorials To Gain Momentum
Nowadays, videos are being produced on just about any topic to answer questions and educate the audiences. Usually, on buying any electronic device, one would immediately find a video on ‘how to use the product’s features’ to educate themselves about the product.
These videos are made by consumers or experts who have experienced using these products themselves. Brands find an untapped opportunity here. They can create branded video content on products they sell to trust the authenticity of the video and educate themselves satisfactorily.
8. More Focus On Storytelling
Audiences prefer relatable content. No one wants to watch a 30-second video that only talks about the products and its greatness. Subtle promotion through storytelling is the only way forward, and brands often use various online tools to devise the content. When viewers establish an emotional connection with the brand, the content is retained for a longer time.
9. Introduction Of New Video Formats
People prefer video formats that are most optimal for viewing. While some resistance was found earlier, Facebook and Instagram now support the horizontal format. Also, the square video format was not supported wholeheartedly, but this, too, has changed. No matter what size you shoot your video in, it should be suitable for the viewers and readily supported by the platform it is uploaded on.
10. More Videos On Silent Mode
With more and more videos being watched on autoplay, brands have seized the trend and are readily producing videos with no sound. When a Facebook user scrolls through his newsfeed, he may come across a video that immediately starts playing.
It is usually on mute. Statistics show that the audience continues to watch the video on mute rather than enabling the sound option. Hence, brands are getting creative with silent videos and focusing on presenting clips with titles.
11. Featuring More Immersive Video Ads
Video Ads that give the users an AR and VR experience will become more popular. Consumers will have fun interacting with the product and trying it out virtually before going for a buy. The immersive video ads format is pretty cool and gives the user a sense of owning the product even before buying it.
12. More Focus On Visuals and Graphics
We have already read that audiences prefer to watch videos on mute mode. Thus, videos need more essential details that do the talking without sound. You can put their editing skills to the test and weave together a film with beautiful graphics, eye-catching images, and inspiring templates. You can use a logo intro maker to make your video stand out.
We hope we have convinced you to cling on to your video marketing strategies and further enhance your brands’ maximum benefit. The best part about videos is that there is no limit and no defined boundaries. So, just let your creative juices ooze and get as imaginative as possible to trend-on.